We created lace face, as homage to the sneaker community. We have always had an obsession and interest in collecting fire shoes. From Jordans, SB Dunks, Forces, Converse, Cortez, Yeezys, etc. Having the shoe match the fit was always the cheat code to a fire fit. Lace Face just makes it easier to match the coveted kicks. With Lace Face you have a way to accent your style, your way. We come from nothing and have no one backing us, but we got faith everyone will love it. All hoods are handcrafted and source in los angeles. Each one is meticulously made! Project Sneakerhead has only begun. It's only going to get better and better. Tell Nike and Adidas don't bite our shit.